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Os cal莽ados Air Max colocam a tecnologia em exibi莽茫o sem oferecer muitas pistas sobre como ela funcionava. (脡 honestamente apenas uma bolsa de poliuretano cheia de g谩s inerte.) Essa simplicidade permaneceu fundamental para o design geral. O original Nike Air Max I, projetado pelo agora lend谩rio maestro do Air Max, Tinker Haven Hatfield, estabeleceu uma f贸rmula que ajudaria a Nike a trazer bilh玫es de d贸lares na d茅cada ap贸s sua introdu莽茫o.
“O sapato foi projetado para respirar Cheap Stephan Lichtsteiner Jersey , ser flex铆vel e se encaixar bem, mas o fato de ter a janela de ar na sola e a cor do quadro significava que ele parecia muito diferente de outros sapatos”, disse Hatfield ao The Guardian. anos atr谩s, falando sobre a linha Air Max. “Foi f谩cil recolori-lo e repeti-lo v谩rias vezes, n茫o foi elaborado Nike Roshe Run Femme demais”.
A evolu莽茫o da programa莽茫o da Air Max dependia de um conjunto bastante simples de princ铆pios de design para a pr贸xima d茅cada. O t锚nis n茫o era apenas comercializado como extra cheio de ar, mas tamb茅m bastante original Cheap Stefano Sturaro Jersey , mas personalizado, j谩 que cada modelo vinha em v谩rias cores diferentes com novos lan莽amentos. A Nike mudou a forma e a composi莽茫o da tecnologia Air Max ao longo dos anos, vendendo o p煤blico sobre a inova莽茫o fingida que acompanhava Nike Air Max Classics BW Damcada gera莽茫o subseq眉ente de t锚nis Air Max.
Dito isso, o princ铆pio de amortecimento pneum谩tico 茅 uma solu莽茫o 煤nica para o conforto e o desempenho, e 茅 difundida na estrat茅gia de marketing da empresa. O tagline “Estranhamente cient铆fico” neste comercial de 1994 para Air Max 2.
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